North Carolinians will start seeing Winston-Salem State University in familiar places in the coming weeks and months while driving, shopping, even going to the movies. The Office of Marketing and Communications has launched its latest campaign, “Small setting, big start,” to build the university’s visibility and brand awareness and to support student recruitment.
The campaign features a playful, silhouetted graphic look-created in-house-to refresh recruitment materials. In addition to a 16-page recruitment viewbook and mailing pieces, the campaign includes billboards, print ads, airport advertising, radio ads, and mall placements.
Sigrid Hall
“We’re excited about some of these new placements, like the elevator wrap and tabletop graphics in the food court at the Hanes Mall,” says Sigrid Hall-Pittsley, interim chief marketing officer. “The campaign is part of our effort to refresh our brand to reflect the university’s updated strategic plan.”
Travelers will see WSSU advertisements on video screens at the Charlotte, Raleigh-Durham, and Piedmont Triad International airports and in area movie theaters. An increased use of digital venues allows the office to update and revise messages more frequently, even daily, Hall-Pittsley notes.
